My economics teacher, Mr. Ericson, is a huge fan of practical jokes, so much so that it’s hard to tell when he’s being serious.  That actually worked both ways; he joked around so much that it was hard for him to gauge when someone was being serious with him. This was the case when I brought in my example of a struggling small business and my plans to turn it around and make it profitable.  He said that my plan was too ambitious to work so quickly and so effectively and that no one but a mad man would propose such a big turn over in such a short amount of time. Then he asked where I had heard of such a thing.  I said, “From a mad man named Dan Kennedy”  I went on to explain that Dan Kennedy had a tried and true method of marketing strategies that could radically affect a business of any  size.

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